If you are in Cochin and looking out for a nice place where
you are served with good patisserie, assorted bread and savory, then French Toast is the
place to be. It’s a nice little quaint place with good ambience, pleasing
service, good music, a great place to hang out and serves a varied menu. Their
signature desserts are divine and innovative. The ingredients used are
handpicked, fresh and imported. I would highly recommend this place if you are
looking freshness and quality.
What sets you apart from the others?
We are amongst a handful of cafes / restaurants who use ingredients like belgian couverture chocolate (to give you an idea about how rare it is, in a city like Bombay there are only two places who use pure chocolate like us, the hyatt and another award winning patisserie called la foilie) - after we launched more people in cochin have started using and talking about Belgian chocolate etc, however they still only use it for one or two of their cakes instead of the entire menu.
Describe your space in 3 words
What advice would you give to someone who is
dreaming of opening their own café?
Any future plans of opening up another café?
Let’s get to know more from Ayaz Salim, the owner of French Toast
Tell us a little bit about yourself. What made you
want to open up French Toast? Did you have any formal training in setting up
your café?
I was working in advertising for close to 12 years
in the Middle East, my father who is also in the food industry in Dubai was the
one who planted the seed in my head, so salman (my younger brother) and I
started French toast back in 2011. We were clear back then that we wanted to
give people good food (whatever the cost). I have not had any formal training
in baking or culinary arts, but have a lot of on work training. However the
people we employ are all well trained chefs from all over the world.
What inspired the name French Toast?
Both Salman and I used to eat a lot of French toast
growing up, and the concept of French toast appealed to us (the fact that stale
bread is dipped in egg and reinvented in the form of a beautiful dish
essentially avoiding any wastage and being sustainable.) hence the name.
Here are a few pointers that sets us apart
We are amongst a handful of cafes / restaurants who use ingredients like belgian couverture chocolate (to give you an idea about how rare it is, in a city like Bombay there are only two places who use pure chocolate like us, the hyatt and another award winning patisserie called la foilie) - after we launched more people in cochin have started using and talking about Belgian chocolate etc, however they still only use it for one or two of their cakes instead of the entire menu.
Our processes are totally different from regular
commercial kitchens, for instance everyone in Kerala uses cake gels and sponge
mixes to create their sponge, these mixes are pre made and sent from Europe/ India
etc, however these contain a high amount of chemical preservatives to survive
our climate and conserve nutrition but are harmful to our bodies
over the long term.
We on the other hand, create everything from scratch, that means if we make a jaconde sponge then we buy almonds, crush and grind them, extract the powder and use that as the base to make a cake, this is why for instance the MONT BLANC takes about 18 hours to make (including setting time)
We on the other hand, create everything from scratch, that means if we make a jaconde sponge then we buy almonds, crush and grind them, extract the powder and use that as the base to make a cake, this is why for instance the MONT BLANC takes about 18 hours to make (including setting time)
We are the most copied bakery in Kerala (there
are already atlas 8 to 9 bakeries that copy our products and there is one that
blatantly copied our Mont blanc by picking up one of our pastry chefs, what
this means is that other people also believe in our products as much as we do.
We are the only bakery in Kerala that is
preservative free; this means that our products are best for diabetic patients,
heart patients etc.
If I walk into your café, what is the one thing I
should order and eat?
I always struggle to suggest, when you say the one
thing you should order and eat all I can recommend is what most people like,
say the Mont blanc or our gouda cheese frenchtoast or strawberry frenchtoast or
even the banoffee pie. However my personal favorite is the almond pear tart or
the salted caramel tart (which most people would find hideous because of
chocolate / salt combination)
PRESERVATIVE FREE FOOD
Chances of you becoming a doctor are more than say
succeeding in running your own cafe, that’s because the amount of personal
discipline and domain knowledge required to open a cafe is much more than what
people think, but everyone seems to take it lightly because our country does
not have a culinary culture like say France or even Australia.
We are opening two in Kakanad by close of March, and
looking for franchisees in Calicut.
Here are some pictures of what they offer and get ready to drool...
Thanks Ayaz for giving us an insight to French Toast.
Looking forward to my next visit to Cochin. Please click here to access updates from their Facebook page.
Images via French Toast