Purvaai which means “Winds from the East” was launched to promote and create awareness and appreciation for traditional arts and crafts of India. This contemporary and aesthetically pleasing home décor was started by three friends based in UK, who shared a strong connection to the vibrant culture and colourful aesthetic of India. The product range includes cushions and throws with exquisite art like designs will enliven your home. The variety of natural fabrics used is cotton, linen, mulberry and raw silk which are embellished with traditional Indian embroidery techniques, hand block printing, appliqué and many more.
Enjoy the traditional techniques that reflect modern contemporary designs.
Click here to view their website and display of decorative soft furnishings.
Images via Purvaai